Mr. Reykdal has been a successful entrepreneur in the consumer financial services sector for over 38 years. He is the Director and President of EAM Enterprises Inc., Co-Founder of Everyday People Financial Corp. and has been an Owner and Co-Founder of various other financial enterprises since the mid 1980s, including RTO Enterprises Inc. (now goeasy Ltd.) in 1990. His expertise and diligent work ethic has earned him such accolades as the EY Entrepreneur of the Year in 1996 and 2011, the Financial Post Top 40 Under 40 in 1996, and landed him on Alberta Venture’s list as one of Alberta’s most influential people in 1998. Mr. Reykdal also serves as the Honorary Consul for the Republic of Iceland at Edmonton.